Habitat for Humanity
Summary
This platform is a community engagement solution for Habitat for Humanity volunteers. As the lead designer on this project, I lead all creative meeting with the Habitat creative and development team. I gathered user requirements and user stories and iterated on a design that pulled the Habitat brand through the site and serve as a template for all future Habitat communities that will be rolled out over the next two years. A few of the main objectives are to enhance the volunteer experience both online and off-line and reduce IT involvement in supporting custom solutions by reducing the amount of manual effort needed for maintenance. Some major pain point for the client included the over utilization of the IT team, the inability to manage programs successes and growth opportunities consistently, and too much time spent on communication management. The goal of the site is to bring all the information and members to one place. The success of the programs can be tracked and the communication can happen more naturally without staff involvement
For large organizations like Habitat for Humanity there are many complexities that go into volunteer management. There are many moving parts that need dedication, time, and attention. The implementation of this online community is the first step towards alleviating some of the over extension for them.
The opportunity
Improve community engagement through digital member connections
My role
UI development, Visual Design, UX
2018
Key learnings
The mission is to help others however they needed a little help themselves so they can continue to focus on what allows them to be such a great resource to communities around the world.
They face a lot of challenges managing all that goes into their programs but build these online communities for them will enable them to relive those pain points and focus on growing their mission.
The solution
How we got there
Defining the Problem
Habitat needs a way to engage volunteers on an ongoing basis and gain consistency with program management. With their prior setup these tasks consumed the vast majority of their attention. More than 75% of their time is devoted to the implementation of our HFHI programs with very little time focused on supporting the general volunteer needs of the global mission.
Defining the Key Pain Points
One of the major pain points that needed addressed is the inefficient management of volunteers which turns people off to the experience. Volunteerism has become increasingly common due to lack of deeper context and no way for those who are dedicated to be recognized.
Who is the user?
Motivation
Temperance wants to be more active in the community and support others that are interested in helping too. She feels the best way she can give is through fundraising efforts. She wants to say in the know after making her donation so she can see her impact on the team she has supported.
Meet Temperance Brennan
University of Utah alumni (previously was the Collegiate Challenge (CC) Team Lead at University of Utah for a trip that occurred in November 2010 at the Kansas City Affiliate) and is now the Executive Director of the Salt Lake City affiliate. She has a recurring monthly $50 donation set up.
Scenario 1 - Event Registration, Fee Payment, Messaging, Fundraising
Temperance is excited, decides to become a sponsor for a team with a $100 payment to help with the registration fee and tweets about it. While she is at the constituent engagement page, she signs up for the newsletter and updates her interest areas, including wanting to know more about GV trips and Women’s Build events.
Concept development
Ideation
Wireframes sketches showing the home, events, and stories pages
Styles
Primary & secondary font stack. Primary & secondary color palette. Icons.
“Community is so important for our organization. This platform is crucial for our success”
Credits
Lindsay Razzaz
Director of Community Solutions
Jonelle Seitz
Community Strategist