https://www.holabethania.com/journal daily 0.75 2026-03-04 https://www.holabethania.com/journal/is-it-flowers-youre-after-ytsnk monthly 0.5 2021-04-23 https://images.squarespace-cdn.com/content/v1/5ce6d339a8ffbf0001a8fb20/1559835859718-NIKEC0QXSGRAH1IFHF2H/image-asset.gif Journal - Is It Flowers You’re After? https://www.holabethania.com/journal/searching-for-succulents-cgeyk monthly 0.5 2021-04-23 https://images.squarespace-cdn.com/content/v1/5ce6d339a8ffbf0001a8fb20/1559835965726-7ONOP3XYI02JGDRBKR3A/image-asset.gif Journal - Searching for Succulents? https://www.holabethania.com/aboutme daily 0.75 2024-05-09 https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1602267349800-EU8B19NA6GBAPL3YFQPH/Bethj.jpg https://www.holabethania.com/hoo daily 0.75 2020-08-31 https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1598824698996-SY450LP5N9DS2OOXBSSD/Atlas.png Home https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1598826144787-AR9R5RJ38VJCL9HH9FMP/204f83674b1f801220d9f3a8509f19fe.jpeg Home https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1598824746098-AIBN4OT0NWPQYRSNX2BN/iPhoneX_019.png Home https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1598826218507-C91H6KSX43WIG9UMJ9JN/HabitatMockup.png Home https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1598824797007-P7MIDLXAKDNK2NN7GDLG/SH-mock.png Home https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1598826236649-YUDC5KMXMJIA1JU2GHWR/ScaleFactor.png Home https://www.holabethania.com/contact daily 0.75 2020-11-09 https://www.holabethania.com/habitat-for-humanity daily 0.75 2020-11-24 https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1606185420359-17A10K2KBUQ5HNOR2U1D/screencapture-americorpscommunity-habitat-org-home-1520303142040%2Bcopy.png Habitat for humanity https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1606185820574-3A7EN44SSTN7DVWRDDKW/Screen+Shot+2020-11-23+at+8.37.54+PM.png Habitat for humanity https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1606184402114-BTD52D7IVE6GKG6WZJFI/Screen+Shot+2020-11-23+at+8.19.51+PM.png Habitat for humanity https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1606184491408-XSW07NTJ7Q2PC8OU2N42/Screen+Shot+2020-11-23+at+8.21.19+PM.png Habitat for humanity https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1606185031446-23NZVTWELLAJ777HQ4ED/IMG_6782.jpeg Habitat for humanity - Ideation Wireframes sketches showing the home, events, and stories pages https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1606185367311-EM7ASPR3DKXW0DBA77IP/Screen+Shot+2020-11-23+at+8.35.52+PM.png Habitat for humanity - Styles Primary & secondary font stack. Primary & secondary color palette. Icons. https://www.holabethania.com/scalefactor daily 0.75 2020-11-24 https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1606186821925-TYT01EHCL9Q39FM9VSTO/Screen%2BShot%2B2018-03-13%2Bat%2B10.00.48%2BPM+%281%29.png Scalefactor https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1606186625727-IOKWKYIFUASWPMYU70DV/Screen%2BShot%2B2018-03-13%2Bat%2B9.22.02%2BPM.png Scalefactor - FIND “I don’t know where to start… Do I need an accountant or CPA for this?” The customer doesn't know how to identify the proper type of professional needed to answer their questions. MATCH “I don’t know how to evaluate who’s good at what they do and if they’re a good fit for my business.” Once they have identified the right type of professional, they don't know how to vet that professional. CARE “I’ve never had a good handle on my financials. My accounting firm doesn’t proactively tell me anything insightful and I don’t feel they care that much about my business. ” Once working with the professional they often don't feel taken care of. https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1606186670872-4TOC6MS9XQRQ44I6XQ1D/Screen%2BShot%2B2018-03-13%2Bat%2B9.22.09%2BPM.png Scalefactor - What Scale Factor has to offer There are 5.4M accounting and finance professionals just like Katie, and a 160B dollar financial services market that is growing at a rate of a half a million new companies needing financial help each month. There is a 16.9% projected growth in the cloud applications market by 2019. Several of the competitors only solve a single pain point for their customers, or they focus on automation of a single process in the accounting cycle. None of them truly provide a a platform that blends automated solutions with real human accountants to solve the entire need of the customer. https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1606186979442-PLNZL8P3HT4J49FXXA8W/Screen%2BShot%2B2018-03-13%2Bat%2B9.06.51%2BPM.png Scalefactor https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1606187000498-ZEMZIFOJ40BS8W5K84PG/Screen%2BShot%2B2018-03-13%2Bat%2B9.07.07%2BPM.png Scalefactor https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1606187100620-NVD3ZX6JOJ3NRV3E2XY4/Screen%2BShot%2B2018-03-13%2Bat%2B9.06.18%2BPM.png Scalefactor https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1606187118177-Z7ITUZ42UWSKFBJT3R8U/Screen%2BShot%2B2018-03-13%2Bat%2B9.06.29%2BPM.png Scalefactor https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1606187196378-7WYP0VRJ9O3ZDD6G3RBL/Screen+Shot+2020-11-23+at+9.06.32+PM.png Scalefactor https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1606187232345-JYM8SOJ3THC95P7CS7DJ/ScaleFactorWF1.png Scalefactor https://www.holabethania.com/saunter daily 0.75 2021-03-23 https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1607270104806-VESBODTM2NNJG765IVMV/v2.gif Saunter https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1607268297775-61L1232V67V9JSROQ7FK/1-goals.png Saunter https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1607268310864-0ZFA4YXSW2AB3EY6VCI5/2-goals.png Saunter https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1607268321318-Q9V61YU7XUOYDSUZ2ZE2/3-goals.png Saunter https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1607438691850-H9RIBBMSCNTY74ICLTST/4.png Saunter https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1607273117634-CZAL52FQBRBQL4KHR30H/Screen+Shot+2020-12-06+at+6.45.10+AM.png Saunter - User survey Key insights: Travelers want to create organized travel itineraries but planning takes too much time. Travelers don’t know how to fit everything in their schedule without overbooking or not having downtime to rest. Travelers try to organize their travel plans using technology but too many tools exist with different functions. They can’t keep plans organized and easily accessible so they often miss out on things they want to do on their trips. Travelers want to share the work of planning and managing itineraries with their travel partners but no good tools for collaborative itineraries exist. Getting everyone on the same page when traveling in a group is difficult. Scheduling errors are likely to occur and are hard to spot and remedy. Why I chose this method: I needed to conduct user research remotely and turn around an analysis quickly. I wanted to ask many in-depth questions in a short amount of time and with this method I was able to reach a greater number of users in a shorter amount of time compared to other methods, such as user interviews. I originally had wanted to conduct a diary study but with the tight timeline and the inability for most to travel, a user survey seemed more appropriate. I probed to find out users biggest pain points as well as experiences that inspire. I collected 20 responses from which I took the data to complete an affinity mapping exercise. I then took the groupings of info and formulated research insights. https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1607274037401-D4S52JNQCFJF3TBT7HG8/Competitive.png Saunter - Competitive analysis Findings: No single tool takes care of a traveler’s needs across the journey in one application The tools that exist are limited to resources from within their own system They don’t connect or sync with other applications Users need to manually coordinate data from each application they use across the journey In research I found the budgeting is not that important for travelers Why I chose this method: I wanted to understand the current landscape and tools that exist. I needed to evaluate what features are the most valuable and what opportunities still exist. https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1607320633263-JKX0H3QKEC8XNJ5Y72LC/Persona-v1.png Saunter https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1607320849836-4DLILJXEBO7ODO27UZXH/Customer+Journey+Map+Template.jpg Saunter https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1616435475037-CT16NTI5RWUZWY9U3AJ4/Process.png Saunter https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1607311486150-7OVT7HRWZP6VP14SYZ54/Screen+Shot+2020-12-06+at+6.33.19+AM.png Saunter - Usability testing Why I chose this method: I wanted to get the concept in front of users to ensure information was presented clearly, and that users found value in the features being developed. After testing I needed to shift my concept a bit to focus on collaboration and saving time. Findings: Budgeting wasn’t as big of a need as collaborative itineraries and planning assistants. https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1607274642686-L0VQ1ECA9511FZSIJA8M/Moodboard.png Saunter - Visual design What design directions were explored? To develop a strategic style for the UI I did a mood board to determine the desired look and feel. I did a round of RITE testing to gauge users reactions to the visual design and made updates based on those findings. I tested the prototype with visual design applied with 5 participants. Additionally, I showed an A/B test of the landing screens to determine the more innovative approach to visual design for the concept. Development The final deliverable is a high-fidelity prototype. I have explored the real cost of working with developers to implement my designs and make the concept real. For the current implementation the concept will live on as a prototype. https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1607281231541-LS0CY9EJFE6QU3IPOOT1/expolre.gif Saunter https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1607447461666-G8BCSVIG9X0TIPJ9AQPA/Planner.png Saunter https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1607283762578-S2XST2S8BIQW61HD034O/curated.gif Saunter https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1607447383107-0OF9D5UW27X5ODUN5LO5/data.png Saunter https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1607447420482-I6SD2I4JNMHGE9SW1W2W/List.png Saunter https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1607447437627-G8AHL0JSB071ZN30F7H8/Collab.png Saunter https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1607285675952-Q1W9DMHAU3RF5VXKN5EN/Shared-Itinerary.gif Saunter https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1607285967995-NC63WDFAXGK6SWM57SDE/Saved+lists.gif Saunter https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1607310499736-RNI2V9RW6YTAI2CEJ0O3/Schedule.gif Saunter https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1607310891706-SXQPRZJM6MOU2OP9EY05/Push.gif Saunter https://www.holabethania.com/home daily 1.0 2026-01-08 https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/dd99bc24-8d1c-44f0-a097-281db36badd0/DFM-double.png Home - Finances https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/034515c1-5e81-4f53-9068-56315f757c9c/Unity-double.png Home - Intelligence https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1607269141178-FV19WU71BBKFQALU5C54/Saunter-Cover-thumbnail.png Home - Saunter https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1616517436635-JG2W7LIR4VFV4YEUIQ0C/Digital+Support.png Home - Support https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1616517468952-TEQU8WTGHNNPYSD10ZYY/Atlas.png Home - Tech tools https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1616517452366-4MCIMIU99IDH0A9M534Y/Identity.png Home - Identity https://www.holabethania.com/olablissretreats daily 0.75 2024-07-04 https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/4e07da19-6b51-48bb-be37-74dc59703ef4/%40dezhenkovfoto-53.jpg https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/a23c235a-96ce-46ff-a9dd-09e9012875cb/a1887ff42ca045fd04a88c9943607b4f.jpeg https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/40e5f42c-2427-4f2f-a1b5-21f19518f758/atanas-malamov-4jgWVpKHO_4-unsplash.jpg https://www.holabethania.com/creative-coaching daily 0.75 2024-07-03 https://www.holabethania.com/courses daily 0.75 2024-07-03 https://www.holabethania.com/shop daily 0.75 2020-11-09 https://www.holabethania.com/shop/p/palm-7blkm monthly 0.5 2020-11-24 https://images.squarespace-cdn.com/content/v1/5f49b62f8eeb777ec56a1abd/1598834567355-PTIJ8CSPLXJTHM3EOBUW/Snapseed.jpg Shop - Posi vibes holographic sticker